Whether you run your own business or you want to advance your career, presenting yourself as an expert in your industry is important. But it’s not enough to tell potential customers or employers that you’re an expert—you have to show it.
Thought leaders are “go-to-people” in their field of expertise, often asked to speak at public events or host webinars to share their insights. It’s hard to get speaking engagements right off the bat though. To work up to that level, you need to start demonstrating your thought leadership online.
Here are 4 easy ways to demonstrate thought leadership.
1. Be active on social media.
One of the easiest ways to demonstrate thought leadership is by being active on social media. On social media platforms like LinkedIn, Twitter, Facebook, and Instagram, you can connect with your ideal customers or people in your industry and share content with them via posts or tweets. You can even share other thought leaders’ content.
Just remember to create a professional social media profile. You don’t want to use your personal Twitter account to promote your thought leadership while sharing memes at the same time. Keep your professional and personal social media accounts separate.
2. Share advice on Quora.
Aside from social media platforms like Twitter and LinkedIn, have you ever considered creating an account on Quora? Quora is a question-and-answer website where users can ask questions about various topics and other users can provide their answers and opinions. Anyone can join Quora and start answering questions so as you can see, this platform is another easy way to demonstrate your thought leadership.
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