2020 Marketing Plan, Business And Social Community

Podcasts. They’re becoming the buzzword of the day for marketers.
While that can be annoying, especially if you’ve been podcasting for a while, it’s also a huge opportunity to try a new medium for many brands.
What does adding a podcast strategy to your marketing mix look like for your business? That depends.
In this article, we’ll explore how you can begin to think of podcasting as a micro-strategy within your greater marketing strategy.
Will you launch a podcast to reach customers? Do you want to interview potential business partners? Are you looking to position someone in your company as a thought leader? Will you entertain listeners?
Will you hire out the podcast production? Will you record and edit the podcasts yourself? Who will be the talent?
There’s a lot to think about when it comes to podcasting. Before you jump in head first without looking, let’s explore a few tips to add a podcast strategy to your marketing plan.
Grow Your Own Audience or Tap Into an Existing Audience?
If your goal is to build an audience you can sell to (think Kevin Kelly’s 1000 True Fans), you may want to consider something.
It takes time and effort to build an audience.
That’s not to say it isn’t worth it. Just know that launching a podcast takes time. And a lot of work.
But monetizing your audience by selling your services or products is a strategy others employ. Amy Porterfield and Pat Flynn are just a couple examples.
There’s also the idea of tapping into an existing audience on appearing as a guest on shows that make sense to your strategy.
Podcast interview marketing has helped tons of brands build awareness and drive leads. In fact there’s an entire industry of services to help you get on podcasts.
But the TL;DR version is this:
Appear on podcasts as a subject matter expert
Send listeners to your website (a custom landing page for each show is ideal)
Build a following and net more shows
So which do you want to do?
Here’s a PRO TIP… it can be both! It doesn’t have to be one or the other. But if you have to decide on one tactic to focus on, decide which route is the lowest impact on your time and budget and test it out.
Video, Audio, Both?
A podcast is technically an audio medium. It’s an episodic series of digital audio files that a user can download in order to listen.
But in today’s multimedia world, a lot of podcasters also record and publish the video file.
So you have a decision to make: video, audio or both?
Wistia does both with Brandwagon. They publish a video show that feels like a Netflix-style late night interview program. Then they release more content in a podcast.
You could release the audio in a truncated version, like a 15-minute interview, then direct listeners to “hear the full conversation” on your video channel.
Your video could live on YouTube for search purposes if you optimize the listing well.
The bottom line is that you’ll want to decide how much work you can put into it, and where you want your show to appear. If you want it to truly be a podcast and appear in listings like Spotify, Apple Podcasts and other audio platforms, you’ll want to at least distribute the audio.
Interview Style, Monologue, Story?
With more than 750,000 podcasts in existence, there’s no shortage of niche content for us to consume. Styles vary as much as the creators themselves.
You can find podcasts where one host interviews a guest, two hosts interview a guest, the host or hosts simply riff on news of the industry like a monologue and shows that tell a story.
Podcasts exist that make you laugh, that get political, that inspire and that educate.
Some shows are 5-minute daily episodes (or shorter like The Creative Marketing Brief) and others can be hours long with sporadic release dates like The Joe Rogan Experience.
Other creators simply cut up clips from all kinds of sources and publish them as a podcast, which gives it an eclectic feel. See The GaryVee Audio Experience.
Your mission is to decide what’s right for you as the creator (you have to maintain the production) and your audience.
Plan Out a Schedule
As a podcast listener, there’s nothing worse than finding a great show with terrific content only to discover that they stopped at episode eight. Podfade is a real thing. And you want to avoid it….you can see more…
These knowllidge together can be successfully implemented by Democratic Social Economy, a multi-million member social community around the world. The platform of this community stimulates the creation of Business for each member and at the same time, harmonizing the interests, creates the conditions for a comprehensive and successful business cooperation for each member.

Democratic Social Economy, & Business

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