Product Manager – User Generated Content

Motivated by innovation, exploration and challenging intellectual problems, you’re excited by BIG questions: How do we get the most comprehensive information for every place and activity on earth? How can we make the most out of billions of data points? How can we make amazing content easily accessible to our users?
We’re looking for a Product Manager to lead the development of a system that combines billions of data points, community knowledge, and editorial content into the go-to source for outdoor enthusiasts worldwide.
About komoot
Millions of people all over the world experience real-life outdoor adventures with komoot apps. We help our users discover the best hiking and biking routes, empowering them to explore more of the great outdoors. And we’re pretty good at it: Google and Apple have listed us as one of their Apps of the Year numerous times – and with more than 14 million users and 100,000 five-star reviews – komoot is on its way to becoming the most popular cycling and hiking app worldwide. Join our fully remote team and change the way people explore with us.
About the role
Komoot is the most vibrant outdoor community in the world. At its heart lies a unique treasure of user-generated content, ranging from GPS data and uploaded photos from millions of tours, to tips and user feedback. Distilling the most relevant, trustworthy and up to date recommendations for every single user and every place on earth is what makes komoot stand out.
Join Florent, Iwo, Lukas and the rest of the content squad to solve challenges and enable amazing quality content.
Together you’ll develop technology like image recognition algorithms, and create the most inspiring outdoor guide out there, making it easy for millions of people to get out and explore more.
About you
You’re an experienced Product Manager ready to do the best work of your career. You’ll tap into your exceptional engineering, organizational and interpersonal skills to lead the content squad in delivering smart solutions.
This high-calibre team of developers, a QA and a designer will challenge your views with a great sense of humour and impress you with their learning capacity: Sense of humour and great communication required!
Ready for your next adventure?
What you will do
• Lead the development of the go-to adventure source for outdoor activities worldwide
• Work with developers on systems to distill the most relevant, trustful and up-to-date information.
• Work hands-on with designers, copywriters and engineers to help implement new behind-the-scenes features that will further facilitate user-generated content creation.
• Develop strategies to meet the diverse needs of different global markets.
• Work with both our community of users and an editorial team, to create and shape outstanding content that will inspire millions all over the world to get out and explore.
• Run tests, get feedback from users and colleagues, crunch the numbers, and optimize new and existing product features.
• Be an advocate for both our users and our business, and drive product development that meets award-winning quality standards.
Why you will love it
• You will solve difficult intellectual challenges that we’re pretty sure not many have had an opportunity to solve yet.
• You’ll work with a technically complex product that brings real life value to our users.
• You’ll lead a high performing squad and play a key role in delivering inspiring and targeted content to encourage people to get out and explore more.
• You’ll take ownership of your projects from day one. You’ll move things forward, shape the processes and choose the tools you need to do your best work.
• This is a remote role on a remote team where open feedback, new ways of working and thinking out of the box is not only encouraged but expected.
• We let you work from wherever you want, be it a beach, the mountains, a co- working space (covered by us) or our headquarters in Potsdam. Anywhere that lies between the time zones UTC-1 and UTC+3.
• You’ll become part of a diverse and international team and you will travel with us for team gatherings to amazing locations like Mallorca or the Bavarian Alps several times a year.
You will be successful in this position if you
• 5+ years Product Management experience from a digital product company, driving development of a highly successful and technically challenging product.
• Engineering degree and/or extremely strong technical background with deep interest in data, numbers, new technology and innovation.
• Excellent interpersonal and communication skills: You’re comfortable moderating technical discussions in a team of skilled professionals, communicating goals, vision, and showcasing complex problems with a passion for finding pragmatic and smart solutions.
• Ability to learn new processes and concepts fast with a demonstrated sense of curiosity.
• Intrinsic drive and motivation to build the best product (best outdoor guide) in the world.
• Appreciation for outdoors, nature and being active. You enjoy spending your time outside and you like to unwind in nature.
• English on a native level, buckets of patience, and no ego – we’re a team and have always achieved incredible results together.
• Bonus if you have already worked with User Generated Content, Machine Learning, AI, UX Experience
Sounds like you?
Send us the following
• Your CV in English highlighting your most relevant experience.
• A write-up (Cover Letter) explaining who you are and why you would like to work with us.
• Examples of your work/ products you have worked on (You can include it in your Cover Letter as well).
• Feel free to send us something that shows us a little more about what you’re interested in, be it your Twitter/Instagram account, or your OpenStreetMap profile if you have one

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Google Announces AI Search Updates – Analysis – Search Engine Journal

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Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%.
Some of the updates are coming by the end of the year. Others are already live in the search results.
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Many of the algorithm improvements announced will likely create more diversity in the search results, which in my opinion is going to make it several degrees harder for SEO. Keep reading for why this is so.
In a recent PubCon keynote, Google’s John Mueller was straightforward in his prediction that SEO will become more difficult in the near future.
Google BERT Now is Nearly 100%
One of the biggest reveals is that Google is employing BERT in virtually every search query.
BERT is a technique for natural language processing pre-training that helps Google understand words within the context of the surrounding words. Google has said that BERT helps Google Search better understand the intent of a search query.
When BERT was announced it was said to be used in 10% of search queries, particularly on longer types of search queries.
Moving forward, BERT will impact nearly ever English language search query.
According to Google:
“Today we’re excited to share that BERT is now used in almost every query in English, helping you get higher quality results for your questions.”
New Spelling Algorithm
Google also announced a spelling algorithm that helps Google to better understand misspelled words. Google said that it’s the biggest improvement to spelling in five years.
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What makes the spelling algorithm of interest is that it helps Google understand the context of misspelled words.
Passages Indexed
This is an important change that may create the most visible impact to Google Search Results Pages (SERPs). Google is now indexing passages in a web page, not just the web page itself.
So essentially, passages from a web page can be treated as web pages themselves when returning a search query. Google says that this will impact 7% of search queries.
Screenshot Showing Google Ranking a Passage from a Web Page

Screenshot of a before and after search results showing how Google ranks passages from a web page instead of a web page.
This update enables Google to surface pages where the answer to a query is deep within the content.
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Passages Example Live on Mobile
The example that Google showed was not live on desktop search. But the example is live on mobile Google search and it does show a different search result. Screenshot of a Passages Algorithm Web Page Result with

When diagnosing traffic drops, it may be useful to check the differences between mobile and desktop to see if there’s a change in search results related to this algorithm. The mobile SERPs might now be ranking a competitor’s “passage” in the mobile version of the search results.
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The idea of ranking web pages might have to make room for ranking passages of web pages.
According to Google:
“We’ve recently made a breakthrough in ranking and are now able to not just index web pages, but individual passages from the pages. By better understanding the relevancy of specific passages, not just the overall page, we can find that needle-in-a-haystack information you’re looking for.
This technology will improve 7 percent of search queries across all languages as we roll it out globally.”
Google says that rather than rank a broader web page about the topic, Google can now rank a specific passage for a search query. That seems to be a huge shift in how web pages are ranked.
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Subtopics
This is another area that may dramatically impact how search queries for broad and general search phrases are ranked. Broad search queries, like “home exercise equipment” can mean lots of different things to different people.
It’s like trying to understand what people mean when they search for jaguar: is it the car, the animal the football team?
This update, coming by the end of 2020, will show a greater diversity of web pages for broad search queries.
This is one of those trade-off type changes, where it’s shuffling who the winners and losers are.
For example, Subtopic Ranking is going to make it harder to rank for high traffic broad keyword phrases.
But it will benefit businesses that optimize for specific subtopics and would never have had a chance to rank for the higher traffic subtopic.
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So if you’re competing for a broad topic, you may want to make sure your subtopic pages are well optimized.
Here’s how Google explains it:
“We’ve applied neural nets to understand subtopics around an interest, which helps deliver a greater diversity of content when you search for something broad.
As an example, if you search for “home exercise equipment,” we can now understand relevant subtopics, such as budget equipment, premium picks, or small space ideas, and show a wider range of content for you on the search results page. We’ll start rolling this out by the end of this year.”
10% of Searches Will Be Affected by Video Change
This update will affect ten percent of searches. This represents a major change to SEO that underlines the importance of adding video to the mix of content types that publishers produce.
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This change is similar to the Passages algorithm described above, only applied to videos. This new technique uses AI to understand the different passages within videos.
Rather than ranking entire videos that are about a topic, Google will analyze videos, assign a tag to each section to describe what it’s about and then send searchers directly to those sections of a video.
This is going to impact the SERPs and maybe video production and planning to make sure the videos are easily understood, section by section.
Here’s how Google described it:
“Using a new AI-driven approach, we’re now able to understand the deep semantics of a video and automatically identify key moments. This lets us tag those moments in the video, so you can navigate them like chapters in a book.
We’ve started testing this technology this year, and by the end of 2020 we expect that 10 percent of searches on Google will use this new technology.”
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Data Sets in Search
This may impact sites that depended on ranking for statistical information and sites that sell statistical reports. This change bypasses web pages and shows the statistic directly in the search result as an answer to a question.
It’s kind of a zero click search result but it also offers the ability to discover and research the topic in more depth.
Here’s how Google explains it:
“Sometimes the best search result is a statistic. But often stats are buried in large datasets and not easily comprehensible or accessible online.
Since 2018, we’ve been working on the Data Commons Project, an open knowledge database of statistical data… now we’re making this information more accessible and useful through Google Search.”
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Google uses natural language processing to understand if a search query is satisfied by a statistic and then pulls it from the Data Commons to display it as an answer as well as display additional contextual information for deeper topic exploration.

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How Does Passwordless Enhance Identity Proofing?

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The first step for onboarding any customer is identity proofing or identity verification. This is done digitally or in-person where you provide documentation such as your ID or passport. Once your identity is validated, you then register for an online account.
You start by creating a username. Then you create a password. Stronger password policies require a minimum length with numbers, and special characters so it takes a few iterations before you meet the requirements.
Now that you have your username and password, you enter it into the web or mobile app to login. If you need to perform a step-up authentication at any time, such as a high-value transaction, you usually get an SMS code to type in.

There are times when you need to add another trusted device to your account. You might have a new tablet or you’re logging in from your computer for the first time. You can log in with your password, assuming you remember it.
Now most people don’t remember their password so you’re likely to jump through hoops to reset it. You might get an SMS code, or an email link, sometimes only after you’ve successfully answered knowledge-based questions or go through identity proofing again.
When you’ve proven you are who you say you are, you’re finally able to create a new password and use the app. However, this means you’ve also invalidated devices that you’ve previously logged in with using the old password.

From here on out, whenever you want to add a new device, you get caught in a vicious cycle of identity proofing and password resets. Despite providing a sense of security through SMS codes, one-time password apps, and knowledge-based questions, these layers of friction are applied to protect an experience that is dependent on a factor that was already insecure and frustrating to use.
This is not just a problem for customers. This issue is compounded when adaptive authentication or identity orchestration is used for threat detection that’s focused on the password itself. This doesn’t improve the user experience, it just adds unnecessary complexity to login design, and ignores the underlying password pain.
In short, passwords cause friction at onboarding to account recovery, it’s insecure, and even when you add layers of security centered on passwords, it doesn’t solve the user experience and its vulnerabilities.

So what happens if you deploy passwordless authentication first? Your customer journey becomes a true passwordless experience end to end.
Passwordless eliminates the need to create a password – the least favorite part of onboarding. which now means there’s no password to create and no password to enter.
Instead you have the HYPR app or mobile SDK in your own app for passwordless login. When you want to add a new device you can do so with the app you already have on your smartphone. And when you require step up you can do that with HYPR as well. The friction of Identity Proofing comes in only in extreme cases when the user loses all of their registered devices

As you consider whether you should start passwordless authentication or identity proofing first, keep it mind that by going passwordless first, you enhance your security and ease of use, which benefits your identity proofing in the long run.
By going passwordless first, you create a fast and easy user experience that is modernized and consistent. Which will generally help people avoid account lockout. HYPR also supports step-up authentication, making your entire user experience truly passwordless. What you then have is a consistent user experience across onboarding, login, step up and account recovery.
True Passwordless works alongside your Identity Proofing and Identity products to remove the #1 pain – the password. This reduces the need for threat detection focused on credential reuse because your authentication is now based on trusted factors.
And this ultimately helps you to achieve the highest level of assurance.

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About 30 Amazing Wooden Stair Design Ideas For Your Home

In a home that has more than one level, the staircase inevitably becomes an important part of the décor. The staircase is often used as a focal point, as an accent piece and it’s a great way of using a vital part of the home’s architecture and design and turning it into a beautiful décor detail. There are lots of strategies, shapes and designs that can be used for the staircase and they are just as important as the material. Most traditional staircases are made of wood. This gives the elegance they need to stand out but also makes them a pleasant part of the décor because of the wood’s natural ability to add warmth and texture to anything. There are also plenty of modern designs for wooden staircases. A stunning wooden staircase can change the whole look of a home. It can make the difference between a simple décor and a simply beautiful one.

GrandStairCase 045

GrandStairCase 045

The Three Major Li-ion Battery Form Factors: Cylindrical, Prismatic, and Pouch – News

With lithium-ion batteries ever-rising in demand, it’s important to brush up on this battery’s three major form factors.
Recently, we discussed the status of lithium-ion batteries in 2020. One of the most recent developments in this field came from Tesla Battery Day with a tabless battery cell Elon Musk called a “breakthrough” in contrast to the three traditional form factors of lithium-ion batteries: cylindrical, prismatic, and pouch types.

Pouch cell (left) cylindrical cell (center), and prismatic cell (right). Image used courtesy of Eric Maiser
Each of these battery types offers a set of advantages and disadvantages. There is not a clear winner, but the battery you choose can affect the design of a product in several different ways. For example, each of these battery form factors can have a different temperature distribution and heat transfer model.
A good understanding of the battery heat generation and transfer is required to design an efficient battery thermal management (BTM) system; BTM consists of heating and cooling systems that keep the battery temperature in a desired range. In this article, we’ll take a look at the important features of each of these battery formats.
Cylindrical Cells
A cylindrical cell consists of sheet-like anodes, separators, and cathodes that are sandwiched, rolled up, and packed into a cylinder-shaped can. This type is one of the first mass-produced types of batteries and is still very popular.
These cells are suited for automated manufacturing. Another advantage is mechanical stability. The round shape of the battery distributes the internal pressure from side reactions over the cell circumference almost evenly. This allows the cell to tolerate a higher level of internal pressure without deformation.
When combining cylindrical cells into packs and modules, the cell’s circular cross-section does not allow us to fully utilize the available space. As a result, the packaging density of cylindrical cells is low. However, thermal management of a pack of cylindrical cells can be easier because the space cavities let the coolant easily circulate around the cells within a battery pack.

Packing principle for cylindrical cells (left) vs. the packing principle of prismatic and pouch cells (right). Image used courtesy of Roeland Bisschop et. al
The temperature distribution of a Li-ion cell at a discharge rate of 1 C and SOC=0.1 is shown below:

 

Image used courtesy of Dong Hyup Jeon and Seung ManBaek
As you can see, the inner parts of the cell are at a higher temperature compared to the cell surface. In this particular example, the temperature difference is not significant. However, with a high-capacity cell, the low heat transfer from the cell center to the outside can pose serious challenges.
In terms of size, cylindrical cells are usually produced in standard models. One common size is the 18650 type (18 mm diameter, 65 mm height). This type has a total mass of about 45 grams and can support a capacity of about 1.2 to 3 Ah depending on the technology employed.
Cylindrical cells are commonly found in medical instruments, laptops, e-bikes, and power tools. These batteries are also used in Tesla vehicles. Other EV manufacturers employ prismatic cells.
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Prismatic Cells
Li-ion prismatic cells consist of large sheets of anodes, cathodes, and separators sandwiched, rolled up, and pressed to fit into a metallic or hard-plastic housing in cubic form. The electrodes can also be assembled by layer stacking rather than jelly rolling.

Structure of a Li-ion prismatic cell. Image used courtesy of J. M. Tarascon and M. Armand
Parts of the electrode and separator sheets of a prismatic cell that are close to the container corners can experience more stress. This can damage electrode coating and lead to non-uniform distribution of the electrolyte.
When combining prismatic cells into packs, the cell box-like shape enables optimal use of the available space. However, this optimal space is achieved at the cost of more challenging thermal management. This is because there are no space cavities between the cells as there are in a pack of cylindrical cells.
Prismatic cells are manufactured with a capacity ranging from several ampere-hours targeted for laptops and cell phones to hundreds of ampere-hours designed for EV applications. Prismatic cells can be more expensive to manufacture. Besides, they can expand with use.
Although they suffer less from swelling than pouch cells, they do not perform as well as cylindrical cells in this regard.
Pouch Cells
Pouch cells do not have a rigid enclosure and use a sealed flexible foil as the cell container. This is a somewhat minimalistic approach to packaging; it reduces weight and leads to flexible cells that can easily fit the available space of a given product.

Pouch cell batteries can swell with gas during charge and discharge. Image used courtesy of Epec
The electrode and separator layers of a pouch cell are stacked rather than jelly rolled. With pouch cells, the designer should allocate enough space for the cell swelling. A swelling of as much as 8% to 10% can occur after 500 cycles.
Due to the cell’s soft construction, a support structure is required with pouch cells and the cell should not be placed near sharp edges.
Li-ion Batteries Rise in Popularity—and Innovation
Lithium-ion batteries will continue to rise in popularity, especially as electric vehicles become more ubiquitous. In fact, Reuters recently reported that Toyota and Panasonic are teaming up to mass-produce lithium-ion batteries for hybrid cars, announcing plans for a plant in Western Japan starting in 2022.
With this demand ever-rising, it’s important for engineers to familiarize themselves with the three common form factors of lithium-ion batteries—cylindrical, prismatic, and pouch—and stay up to date on new updates to Li-ion batteries—for instance, like those announced at Tesla’s Battery Day this year.

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About – The Ritz-Carlton Yacht Collection | Luxury Cruises

A voyage with The Ritz-Carlton Yacht Collection offers an unprecedented opportunity to be untethered. Here, freedom and flexibility allow immersion in life’s exceptional experiences; exploration of earth’s exquisite and unexpected hideaways; and stirring of passions and curiosities that create new and deepened connections.
All of this delivered in an intimate setting with a heightened level of care and attention. Enlivened and enlightened, marvel at the beauty of the world through fresh eyes. Live untethered, live fully.

Luxury Caribbean Voyages
The turquoise waters of the Caribbean beckon to sun-drenched islands where history, culture and traditions combine.
Luxury Northern Europe Voyages
Traverse one of the world’s most engaging regions, from Iceland’s natural beauty to the bustling ports of the Baltic.

• TRAVEL PARTNERS
Cruise Yacht OpCo Limited d/b/a The Ritz-Carlton Yacht Collection uses The Ritz-Carlton marks under license from The Ritz-Carlton Hotel Company, L.L.C. and is not an affiliate of The Ritz-Carlton Hotel Company, L.L.C. or Marriott International, Inc. Renderings are artistic concepts. Any specifications in this depiction may change at The Ritz-Carlton Yacht Collection’s sole discretion without notice. The features, plans, itineraries, offerings and specifications described above are proposed only, and The Ritz-Carlton Yacht Collection reserves the right to modify, revise or withdraw any or all of the same in its sole discretion and without prior notice. Guest’s cruise and related travel will be governed by the terms and conditions of the Ticket Contract in effect at the time of booking. The terms of the Ticket Contract will supersede any other representations or statements whether oral or written. The Ritz-Carlton Yacht Collection recognizes the importance of ensuring that our website is accessible to those with disabilities. This website is currently in development. This website endeavors to achieve “Level AA” WCAG 2.0 compliance. Yacht’s registry: Malta

©2020 The Ritz-Carlton Yacht Collection. All Rights Reserved.

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About – What’s in Your #NASAMoonKit?

Steps are being taken to land the first woman and the next man on the Moon, and we want to know: what would you pack for a trip to the Moon?
We will be conducting our last in a series of Green Run tests for the core stage of our Space Launch System (SLS) — the most powerful rocket ever built.
The series of tests is designed to gradually bring the rocket stage and all its systems to life for the first time. The Green Run test campaign will validate the SLS core stage design and ensure it’s ready for missions to the Moon through the agency’s Artemis program.
This is a critical time in the history of American spaceflight as NASA will land the first woman and next man on the Moon in 2024.
Excited too? Share your excitement by thinking about what you would pack for the Moon! What can’t you leave the planet without? Is it your camera? Your drawing pad? Or maybe your musical instrument? How would you organize everything you need for your next giant leap?
Show us what’s in your suitcase with the hashtag #NASAMoonKit!
https://bit.ly/3lLMm1S
Expert Mode: Realistically, astronauts have pretty tight constraints when it comes to their “personal preference kit.” Each astronaut is allowed a 5” by 8” by 2” (12.7 cm x 20.32 cm x 5.08 cm) volume when they travel to the International Space Station. Try to make your #NASAMoonKit fit into this tight space and show us how you did it with a picture or video!

Each astronaut is allowed a 5” by 8” by 2” (12.7 cm x 20.32 cm x 5.08 cm) volume when they travel to the International Space Station. Try to make your #NASAMoonKit fit into this tight space and show us how you did it with a picture or video!
How to Show Us What’s In Your #NASAMoonKit:
There are three social media platforms that you can use to submit your work.
• Instagram: Use the Instagram app to upload your photo or video, and in the description include #NASAMoonKit
• Twitter: Share your image on Twitter and include #NASAMoonKit in the tweet
• Facebook: Share your image on Facebook and include #NASAMoonKit in the post
If a #NASAMoonKit post catches our eye, we may share your post on our NASA social media accounts or share it on the Green Run broadcast.
• Terms and Conditions

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Robinhood Snacks – Enjoy More With the Daily Podcast

Enjoy More With
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Get an entertaining breakdown of our top 3 business stories in 15-minutes. Pairs perfectly with your commute, workout, or morning oatmeal ritual.

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Robinhood Snacks was previously MarketSnacks, a media company that makes financial news digestible. Jack Kramer and Nick Martell founded MarketSnacks in 2012 and haven’t missed a day covering markets since.

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“Simply the most fun business news you can get.”
“Perfect for the Everyman to understand what’s happening in business, tech, & industry.”

Snacks in the News

Peloton just IPO’d—So we interviewed the Co-founder
https://bit.ly/2SSbxTP

U.S. Olympians Paying Victory Tax
https://bit.ly/2In6qZT

Happy Berkshire Hathaway Day
https://bit.ly/2In6qZT.

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Grow your brand with new Google Marketing Platform tools

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In the past months, we’ve seen a breakthrough in searches for terms such as “online graduation,” “staycation” and “virtual classroom.” As people form new consumption habits, a strong brand is more valuable than ever. It allows you to stand out in the marketplace at a time when customers are on the lookout for the products and services that will be part of their new routines.
Today, we’re introducing a series of tools in Display & Video 360 and Campaign Manager to help you grow your brand and navigate the connected TV and digital video boom—including improved reach forecasting and measurement capabilities, more TV and video ad placements, and a solution to reach new engaged audiences on connected TV.
Real time reach forecasting that takes your deals into account
With most TV production shut down for parts of the spring and summer months, and the upfronts heavily disrupted, you may be approaching show premieres seasons with less visibility into your media plans than in years’ past. While forecasting ad spend has been more difficult than ever, planning tools that are tightly connected to your media buying platform can help you assess your media plans on the go and quickly optimize your ad strategy.
We’re further improving Display & Video 360’s forecasting tool by adding support for programmatic deals. In a few weeks, you’ll be able to include deals in your deduplicated reach estimate, which already includes open auction and YouTube. This is particularly helpful for media planners working with brands that want to connect with TV viewers because most connected TV ads are secured via deals. With this added functionality, planners will be able to more easily answer questions such as, “How much incremental reach could I get by combining a network CTV deal with YouTube reservation and open auction video ads?”

Forecasting the combined reach of a connected TV deal, a YouTube lineup and in-stream video ads in Display & Video 360.
New streaming opportunities to reach your7 audiences where they are
Brands that can connect with their audiences as their interests and needs evolve have a head start on driving brand awareness for the long term. Buying media with a platform that gives you access to a large and varied portfolio of streaming content helps you reach these audiences in a more flexible way.
Today, Display & Video 360 provides access to the top 50 most watched ad supported connected TV apps in the US, according to Comscore. And to give you even more options to find your audience, we’re making more popular YouTube inventory available in Display & Video 360. For example, we integrated YouTube TV into the list of YouTube content you can reserve and manage – accessible via the streaming TV lineup. We’ve also just opened up access to Masthead ads, the prominent space in YouTube’s Home feed. This beta feature includes the YouTube Masthead on TV screens.
Lastly, we’re exploring other innovative canvases for brands to increase awareness. For instance, media and entertainment marketers in the US are currently testing a new cinematic teaser format that fits the look and feel of Android TV’s home screen.
Find new engaged connected TV audiences
Life in the new normal includes more connected TV watch time than before. To help marketers make the most of this extra reach opportunity, we’ve recently extended our similar audience functionality to connected TV devices in Display & Video 360. This feature allows you to find new connected TV viewers who share similarities with the audiences you already know.
For example, if you’re an auto brand who has seen success in reaching “Truck & SUV Enthusiasts” with Google affinity audiences, you will now be able to easily reach additional connected TV viewers who have similar attributes to this group. Or if you know that people who use your mobile app are more likely to schedule a test drive, you can show your ads to connected TV viewers who have similarities with your app users.
Similar audiences can be used to extend your reach across connected TV inventory sources in Display & Video 360.
Durable reach measurement in Display & Video 360 and Campaign Manager
Marketers are on the hook to connect marketing spend with tangible results. This includes being able to provide a clear picture of any ad campaign’s reach and frequency performance. To give marketers an accurate and durable view of how they reach people across Display & Video 360 and Campaign Manager, we’re increasing our investment in Unique Reach solutions.
First, we’ve launched Unique Reach Audience reporting. This report further extends unique reach measurement to include demographic insights. So while you could already answer the question ‘How many unique users did my ad reach?’, you can now also answer the question ‘How many unique users within a particular demographic did my ad reach?’
Second, using the IAB’s Identifier for Advertising (IFA) standard, we’ve added Unique Reach support for connected TV devices. This capability gives brands a more precise understanding of the impact of ads on connected TVs and better articulates their contribution to the overall reach and frequency performance of digital advertising.
Building for the future, we’re continuing to replace cookie-based reach with Unique Reach across our products. Next up, frequency distribution and viewable reach measurement will soon be based off of Unique Reach. This will help you report on these metrics even when cookies aren’t available.
To learn more ways to build your brand in this new world, check out this new collection of resources on our Advertising Solutions Center

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New Data Shows Just How Much Americans Moved Temporarily During Covid

So far, permanent moves are relatively flat. But short-term moves did spike in March and April, with people mostly leaving big cities.

Real Estate Is Experiencing a Rebalancing, Says Redfin CEO
The anecdotal evidence of temporary moves during the coronavirus pandemic has been building: tourist towns overrun with newcomers, elite Manhattan neighborhoods emptied by those who left for vacation houses, young people across the U.S. living with their parents.
Now new data from the U.S. Postal Service puts a figure behind the people who may have made short-term moves: Temporary moves were up 27% between February and July 2020 in the U.S. compared to the same period last year. The data, obtained and analyzed by moving tools and resources company MYMOVE, also shows that permanent changes of address increased by just 1.9% year over year.
Together, these figures likely represent the most comprehensive snapshot yet of migration patterns during coronavirus — capturing more than 15 million moves. And they provide some insight into the departures and destinations for some of these Americans.
Every year, millions of Americans file a change of home address with USPS to get their mail forwarded when they won’t be living in their home. This change can be either temporary — six months or less — or permanent. As the month-by-month chart below shows, temporary moves were higher than 2019 in every month between March and July, but spiked most dramatically in March as the pandemic hit in the U.S. and stay-at-home orders began.
More Temporary Moves
The number of temporary change of address requests peaked during Covid
Source: MYMOVE analysis of USPS data
MYMOVE also provided some but not all data on where people moved from and to. Among temporary and permanent movers combined, the places that saw the greatest net loss in movers were big cities, and the places that saw the greatest net gains were smaller and midsized towns and cities, several of which are in Texas.
A major caveat on this data is that it is not broken out between temporary and permanent moves, and several of the cities on these lists likely reflect the migrations of temporary movers. East Hampton, for example, became a popular destination for wealthy city-dwellers with access to vacation homes.
As Pew analyst D’Vera Cohn told MYMOVE for their analysis, “Among those who moved due to the virus, 13% [of respondents] told us they moved to a second home or vacation home, many of which probably are outside of cities,” according to a recent Pew Research Center survey.
Net Gains
Cities that gained the most movers between February and July 2020
Source: MYMOVE analysis of USPS data
Note: Net losses obtained by subtracting the number of moves in from the number of moves out, both temporary and permanent
Other cities on the list could represent more permanent moves to primary residences. Frisco, Texas, for example, a midsized city on the edge of the Dallas-Fort Worth metro area, is among the communities that have seen jumps in home sales. Amy Herzog, a listing agent with Century 21 in Frisco, says she’s mostly selling to families who are interested in moving to the “country.”
“I’ve never had so many clients in my life.” said Herzog. “Internet’s the big factor, that’s the question I get: Make sure they have good internet.”
Among those cities that saw more people move out than move in, Manhattan and Brooklyn together saw the greatest number of movers by far. Most of the places on this list were indeed America’s largest cities, but some midsized Florida locations such as Naples and Fort Myers also saw net losses.
Net Losses
Cities that lost the most movers between February and July 2020
Source: MYMOVE analysis of USPS data
Note: Net losses obtained by subtracting the number of moves in from the number of moves out, both temporary and permanent
Because the data represent temporary and permanent moves together, it’s difficult to draw too many conclusions, as the two phenomena represent distinct trends that could have very different implications for cities. It’s not yet clear how much temporary moves could affect the long-term fates of cities, or how many total moves will turn out to be permanent.
One big question has been whether people are “fleeing” cities on a more permanent basis. As CityLab has previously reported, there has not been clear evidence — yet — to support a pattern of people permanently moving nationwide. But among the people who are making permanent moves, the patterns so far seem to be diverse, and vary by location.
Data from national moving company United Van Lines found that among people who used its moving service, some of the top destinations for those leaving New York City and San Francisco were other big cities, including Seattle, Austin and Atlanta. While these figures are not comprehensive enough to show any widespread migration patterns, they do suggest that people leaving these cities may be going to a variety of destinations — including other big metropolitan areas.
The numbers of people moving out of large cities in the USPS data may raise some new cause for concern among cities, even though many of those moves may turn out to be temporary. But one caveat in MYMOVE’s analysis was that these moving patterns largely follow — and in some cases accelerate — pre-pandemic trends.
“When you take a look at 2020’s 10 most moved-out-of cities and compare them to the previous year, you see that the list remains relatively consistent. Eight of the 10 cities make both lists,” wrote MYMOVE editor Jessa O’Connor, who spearheaded the study. The difference, she said, is that the numbers of people leaving these cities increased — dramatically in the case of Manhattan, which lost almost six times the number of movers in 2020 as in 2019. This could mean, for example, that some people who were already planning to move to the suburbs expedited their plans.
The USPS figures on nationwide permanent moves also add more detail to the story. Data previously reported by CityLab from several national moving companies suggested that permanent moves actually decreased year over year during the height of shelter-in-place orders. Moving company Hire a Helper reported that people requesting their moving services dropped in all U.S. states between March 11 and June 30. The change of address filings, while still likely excluding or miscategorizing some moves, is a far more comprehensive dataset, and it also looks at a longer period of time. As the the chart below shows, overall moves did decrease during the similar period, especially in May and June, but started to increase again in July.
Permanent Moves Slowed Down Slightly
The number of permanent changes of address spiked in March, then decreased slightly in May and June
Source: MYMOVE analysis of USPS data
O’Connor and her team plan on revisiting the data in the coming months to see how many of those temporary moves might become permanent, or vise versa.

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