About – NASA’s OSIRIS-REx Spacecraft Successfully Touches Asteroid

NASA’s OSIRIS-REx mission readies itself to touch the surface of asteroid Bennu.
Credits: NASA/Goddard/University of Arizona
NASA’s Origins, Spectral Interpretation, Resource Identification, Security, Regolith Explorer (OSIRIS-REx) spacecraft unfurled its robotic arm Tuesday, and in a first for the agency, briefly touched an asteroid to collect dust and pebbles from the surface for delivery to Earth in 2023.
This well-preserved, ancient asteroid, known as Bennu, is currently more than 200 million miles (321 million kilometers) from Earth. Bennu offers scientists a window into the early solar system as it was first taking shape billions of years ago and flinging ingredients that could have helped seed life on Earth. If Tuesday’s sample collection event, known as “Touch-And-Go” (TAG), provided enough of a sample, mission teams will command the spacecraft to begin stowing the precious primordial cargo to begin its journey back to Earth in March 2021. Otherwise, they will prepare for another attempt in January.
“This amazing first for NASA demonstrates how an incredible team from across the country came together and persevered through incredible challenges to expand the boundaries of knowledge,” said NASA Administrator Jim Bridenstine. “Our industry, academic, and international partners have made it possible to hold a piece of the most ancient solar system in our hands.”
At 1:50 p.m. EDT, OSIRIS-REx fired its thrusters to nudge itself out of orbit around Bennu. It extended the shoulder, then elbow, then wrist of its 11-foot (3.35-meter) sampling arm, known as the Touch-And-Go Sample Acquisition Mechanism (TAGSAM), and transited across Bennu while descending about a half-mile (805 meters) toward the surface. After a four-hour descent, at an altitude of approximately 410 feet (125 meters), the spacecraft executed the “Checkpoint” burn, the first of two maneuvers to allow it to precisely target the sample collection site, known as “Nightingale.”
Ten minutes later, the spacecraft fired its thrusters for the second “Matchpoint” burn to slow its descent and match the asteroid’s rotation at the time of contact. It then continued a treacherous, 11-minute coast past a boulder the size of a two-story building, nicknamed “Mount Doom,” to touch down in a clear spot in a crater on Bennu’s northern hemisphere. The size of a small parking lot, the site Nightingale site is one of the few relatively clear spots on this unexpectedly boulder-covered space rock.
“This was an incredible feat – and today we’ve advanced both science and engineering and our prospects for future missions to study these mysterious ancient storytellers of the solar system,” said Thomas Zurbuchen, associate administrator for NASA’s Science Mission Directorate at the agency’s headquarters in Washington. “A piece of primordial rock that has witnessed our solar system’s entire history may now be ready to come home for generations of scientific discovery, and we can’t wait to see what comes next.”
“After over a decade of planning, the team is overjoyed at the success of today’s sampling attempt,” said Dante Lauretta, OSIRIS-REx principal investigator at the University of Arizona in Tucson. “Even though we have some work ahead of us to determine the outcome of the event – the successful contact, the TAGSAM gas firing, and back-away from Bennu are major accomplishments for the team. I look forward to analyzing the data to determine the mass of sample collected.”
All spacecraft telemetry data indicates the TAG event executed as expected. However, it will take about a week for the OSIRIS-REx team to confirm how much sample the spacecraft collected.
Real-time data indicates the TAGSAM successfully contacted the surface and fired a burst of nitrogen gas. The gas should have stirred up dust and pebbles on Bennu’s surface, some of which should have been captured in the TAGSAM sample collection head. OSIRIS-REx engineers also confirmed that shortly after the spacecraft made contact with the surface, it fired its thrusters and safely backed away from Bennu.
“Today’s TAG maneuver was historic,” said Lori Glaze, Planetary Science Division director at NASA Headquarters in Washington. “The fact that we safely and successfully touched the surface of Bennu, in addition to all the other milestones this mission has already achieved, is a testament to the living spirit of exploration that continues to uncover the secrets of the solar system.”

Captured on Aug. 11, 2020 during the second rehearsal of the OSIRIS-REx mission’s sample collection event, this series of images shows the SamCam imager’s field of view as the NASA spacecraft approaches asteroid Bennu’s surface. The rehearsal brought the spacecraft through the first three maneuvers of the sampling sequence to a point approximately 131 feet (40 meters) above the surface, after which the spacecraft performed a back-away burn.
Credits: NASA/Goddard/University of Arizona
“It’s hard to put into words how exciting it was to receive confirmation that the spacecraft successfully touched the surface and fired one of the gas bottles,” said Michael Moreau, OSIRIS-REx deputy project manager at NASA’s Goddard Space Flight Center in Greenbelt, Maryland. “The team can’t wait to receive the imagery from the TAG event late tonight and see how the surface of Bennu responded to the TAG event.”
The spacecraft carried out TAG autonomously, with pre-programmed instructions from engineers on Earth. Now, the OSIRIS-REx team will begin to assess whether the spacecraft grabbed any material, and, if so, how much; the goal is at least 60 grams, which is roughly equivalent to a full-size candy bar.
OSIRIS-REx engineers and scientists will use several techniques to identify and measure the sample remotely. First, they’ll compare images of the Nightingale site before and after TAG to see how much surface material moved around in response to the burst of gas.
“Our first indication of whether we were successful in collecting a sample will come on October 21 when we downlink the back-away movie from the spacecraft,” Moreau said. “If TAG made a significant disturbance of the surface, we likely collected a lot of material.”
Next, the team will try to determine the amount of sample collected. One method involves taking pictures of the TAGSAM head with a camera known as SamCam, which is devoted to documenting the sample-collection process and determining whether dust and rocks made it into the collector head. One indirect indication will be the amount of dust found around the sample collector head. OSIRIS-REx engineers also will attempt to snap photos that could, given the right lighting conditions, show the inside of the head so engineers can look for evidence of sample inside of it.

These images show the OSIRIS-REx Touch-and-Go Sample Acquisition Mechanism (TAGSAM) sampling head extended from the spacecraft at the end of the TAGSAM arm. The spacecraft’s SamCam camera captured the images on Nov. 14, 2018 as part of a visual checkout of the TAGSAM system, which was developed by Lockheed Martin Space to acquire a sample of asteroid material in a low-gravity environment. The imaging was a rehearsal for a series of observations that will be taken at Bennu directly after sample collection.
Credits: NASA/Goddard/University of Arizona
A couple of days after the SamCam images are analyzed, the spacecraft will attempt yet another method to measure the mass of the sample collected by determining the change in the spacecraft’s “moment of inertia,” a phrase that describes how mass is distributed and how it affects the rotation of the body around a central axis. This maneuver entails extending the TAGSAM arm out to the side of the spacecraft and slowly spinning the spacecraft about an axis perpendicular to the arm. This technique is analogous to a person spinning with one arm extended while holding a string with a ball attached to the end. The person can sense the mass of the ball by the tension in the string. Having performed this maneuver before TAG, and now after, engineers can measure the change in the mass of the collection head as a result of the sample inside.
“We will use the combination of data from TAG and the post-TAG images and mass measurement to assess our confidence that we have collected at least 60 grams of sample,” said Rich Burns, OSIRIS-REx project manager at Goddard. “If our confidence is high, we’ll make the decision to stow the sample on October 30.”
To store the sample, engineers will command the robotic arm to place the sample collector head into the Sample Return Capsule (SRC), located in the body of the spacecraft. The sample arm will then retract to the side of the spacecraft for the final time, the SRC will close, and the spacecraft will prepare for its departure from Bennu in March 2021 — this is the next time Bennu will be properly aligned with Earth for the most fuel-efficient return flight.
Video: http://bit.ly/2HdphXm
This (silent) animation shows the OSIRIS-REx spacecraft deploying its Touch-and-Go Sample Acquisition Mechanism (TAGSAM) to collect a sample of regolith (loose rocks and dirt) from the surface of the asteroid Bennu. The sampler head, with the regolith safely inside, is then sealed up in the spacecraft’s Sample Return Capsule, which will be returned to Earth in late 2023. Scientists will study the sample for clues about the early solar system and the origins of life.
Credits: NASA/Goddard
If, however, it turns out that the spacecraft did not collect enough sample at Nightingale, it will attempt another TAG maneuver on Jan. 12, 2021. If that occurs, it will touch down at the backup site called “Osprey,” which is another relatively boulder-free area inside a crater near Bennu’s equator.
OSIRIS-REx launched from Cape Canaveral Air Force Station in Florida Sept. 8, 2016. It arrived at Bennu Dec. 3, 2018, and began orbiting the asteroid for the first time on Dec. 31, 2018. The spacecraft is scheduled to return to Earth Sept. 24, 2023, when it will parachute the SRC into Utah’s west desert where scientists will be waiting to collect it.
Goddard provides overall mission management, systems engineering and the safety and mission assurance for OSIRIS-REx. Dante Lauretta of the University of Arizona, Tucson, is the principal investigator, and the University of Arizona also leads the science team and the mission’s science observation planning and data processing. Lockheed Martin Space in Denver built the spacecraft and is providing flight operations. Goddard and KinetX Aerospace are responsible for navigating the OSIRIS-REx spacecraft. OSIRIS-REx is the third mission in NASA’s New Frontiers Program, which is managed by NASA’s Marshall Space Flight Center in Huntsville, Alabama, for the agency’s Science Mission Directorate in Washington.
For more information on OSIRIS-REx:
Grey Hautaluoma / Joshua Handal
Headquarters, Washington
202-358-0668 / 202-358-2307
grey.hautaluoma-1@nasa.gov / joshua.a.handal@nasa.gov
Nancy Neal Jones
Goddard Space Flight Center, Greenbelt, Md.
Erin Morton
University of Arizona, Tucson
Last Updated: Oct. 21, 2020
Editor: Sean Potter

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Cost-Effectiveness in Health and Medicine – 9780195108248 – Medicine & Health Science Books

Product Description

A unique, in-depth discussion of the uses and conduct of cost-effectiveness analyses (CEAs) as decision-making aids in the health and medical fields, this volume is the product of over two years of comprehensive research and deliberation by a multi-disciplinary panel of economists, ethicists, psychometricians, and clinicians. Exploring cost-effectiveness in the context of societal decision-making for resource allocation purposes, this volume proposes that analysts include a “reference-case” analysis in all CEAs designed to inform resource allocation and puts forth the most explicit set of guidelines (together with their rationale) ever defined on the conduct of CEAs. Important theoretical and practical issues encountered in measuring costs and effectiveness, evaluating outcomes, discounting, and dealing with uncertainty are examined in separate chapters. Additional chapters on framing and reporting of CEAs elucidate the purpose of the analysis and the effective communication of its findings. Cost-Effectiveness in Health and Medicine differs from the available literature in several key aspects. Most importantly, it represents a consensus on standard methods–a feature integral to a CEA, whose principal goal is to permit comparisons of the costs and health outcomes of alternative ways of improving health. The detailed level at which the discussion is offered is another major distinction of this book, since guidelines in journal literature and in CEA-related books tend to be rather general–to the extent that the analyst is left with little guidance on specific matters. The focused overview of the theoretical background underlying areas of controversy and of methodological alternatives, and, finally, the accessible writing style make this volume a top choice on the reading lists of analysts in medicine and public health who wish to improve practice and comparability of CEAs. The book will also appeal to decision-makers in government, managed care, and industry who wish to consider the uses and limitations of CEAs.
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From the Back Cover
A unique, in-depth discussion of the uses and conduct of cost-effectiveness analyses (CEAs) as decision-making aids in the health and medical fields, this book is the product of over two years of comprehensive research and deliberation by a multi-disciplinary panel of economists, ethicists, psychometricians, and clinicians appointed by the U.S. Public Health Service. Exploring cost-effectiveness in the context of societal decision making for resource allocation purposes, the authors propose that analysts include a “reference-case” analysis in all CEAs designed to inform resource allocation, and they put forth the most explicit set of guidelines (together with their rationale) ever defined on the conduct of CEAs. Important theoretical and practical issues encountered in measuring costs and effectiveness, evaluating outcomes, discounting, and dealing with uncertainty are examined in separate chapters. Additional chapters on framing and reporting of CEAs elucidate the purpose of the analysis and the effective communication of its findings.
About the Author
Marthe R. Gold is at U.S. Public Health Service. Joanna E. Siegel is at U.S. Public Health Service. Louise B. Russell is at Rutgers University. Milton C. Weinstein is at Harvard University.

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In Wyoming, An Ecologist Seeks A New Niche As A U.S. Senator


More than 10 years ago, Merav Ben-David encountered a bureaucratic blizzard when she launched a study of polar bears in Alaska. She had to comply with a host of regulatory policies, obtain permits from regional, federal, and tribal agencies, and plot out the team’s trip through the Artic Ocean. So, days after receiving her U.S. citizenship, the Israeli-born conservation ecologist says she found herself “neck deep” government affairs.
Now, Ben-David is once again neck deep in governance—but this time, she’s aiming to craft policy, not simply follow it. On 18 August, the University of Wyoming professor won the state’s Democratic primary for Senate. Now, she’s running for a U.S. Senate seat as an underdog against Republican Cynthia Lummis, Wyoming’s former representative to Congress.
Ben-David’s interest in ecology started on a farm. Growing up in Nahalat Yehuda, she tended to young animals—nestlings, bunnies, hedgehogs, and the like—that she found in the fields of her father’s farm. By her early 20s, she had a master’s degree in zoology and was leading wildlife tours in Kenya. In 1990, she began a doctoral program at the University of Alaska, Fairbanks. She became fascinated by the state’s marine ecosystems, occupied by mink, martens, otters, salmon, and polar bears. In 2000, she won a faculty job at the University of Wyoming.

UNITED STATES – NOVEMBER 23: A line of dark rain clouds moves over the U.S. Capitol in Washington on Wednesday, Nov. 23, 2011, the deadline for the Joint Select Committee on Deficit Reduction to reach an agreement on addressing the nation’s debt. (Photo By Bill Clark/CQ Roll Call)0

Related Trump has shown little respect for U.S. science. So why are some parts thriving? A Biden presidency could have a ‘remarkable’ impact on science policy—but also face hurdles In New York, chemist Nancy Goroff is battling a Trump loyalist for a seat in Congress See all of our coverage of the 2020 U.S. elections
Ben-David’s research, which includes highly cited studies of diet changes in Alaskan wildlife, the role of salmon runs in fertilizing river-side vegetation in the Alexander Archipelago, and the effects of the Exxon Valdez oil spill on otters in the Prince William Sound, frequently takes her back to Alaska, where she has witnessed the impacts of climate change. Peering off the stern of an icebreaker on that 2009 trip, for example, she had a realization: There was no ice on the normally frozen seas. The hastening pace of warming, she says, “made me realize we are simply running out of time.”
Around the same time, she found that the “context” of her work was evolving. “I felt a pressure to inform the public,” especially people living in Wyoming, about the threat of climate change. She began to juggle an active research program (she has published 114 articles and counting) with activism, writing letters, giving lectures, and lobbying for legislation. Some colleagues, she says, expressed concern that those activities would compromise her scientific work. But Ben-David arrived at a different conclusion: “I came to understand those efforts would be a lot more effective—more than just a conversation or a debate—if I was in the decision-making process.” Eventually, she decided to run for office.
Hostile political terrain
Wyoming’s political landscape is not particularly friendly for Ben-David, whose platform includes calls for stronger environmental regulation. Extractive industries—including mining, quarrying, oil, and gas—are dominant. And deeply Republican Wyoming hasn’t backed a Democrat for federal office since 1976. As a presidential candidate in 2016, Donald Trump won it with more than 67% of the vote.
Then there’s Ben-David’s opponent. Lummis is a household name in Wyoming; she’s held a number of elected positions, including as the state’s treasurer. Lummis received nearly 64,000 votes in winning the Republican primary with some 60% of the vote. Ben-David, in contrast, received just under 10,000 votes to win the Democratic primary with 40% of the vote.
Despite such numbers, Ben-David is optimistic. “Navigating hostile terrain has always been my day job,” she says. And colleagues admire her tenacity. “Her resolve is inspirational,” says Henry Harlow, a zoologist and director of National Park Service Research Center at the University of Wyoming.
To woo voters, Ben-David is leaning into her differences with Lummis. Whereas Lummis’s campaign has decried “attacks from the environmental left” that threaten the state’s major industries and “market opportunities at home,” Ben-David advocates “futureproofing” the state’s economy, which is facing its biggest downturn since 2005. Ben-David is calling for greater investment in infrastructure, education, and job transitioning programs. Such efforts, she says, will not only “rescue Wyoming” from crippling recent job losses, but “reimagine and rebuild it.”
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She also supports federal investments in alternative energy and wildlife protection, and stiffer regulation of greenhouse gas emissions. “This is about preserving our way of life,” she says. “Mother Nature is not going to wait anymore.” Wyoming residents, Ben-David believes, are now seeing both the economic and ecological the impacts of climate change, such as shorter, warmer winters (limiting the ski seasons) and drier, hotter summers (extending the fire seasons). “People are seeing in their own backyards that we are not immune” to global warming, she says.
The importance of science in the senate
Ben-David, who has emphasized her scientific training during her campaign, says it offers a useful and pragmatic lens through which to see politics. Scientists are “forward-facing” she says, relying on prospective experimentation and observation, whereas politicians are often “backward-referencing,” for example by looking to the law for precedents.
The Senate, she says, could use a few more scientists. Congress “simply lacks people who understand the facts, and how those facts should—or should not—influence policy.” And she hopes her run will inspire peers and students to participate in politics as well. “Laws, like the ecosystems, are fragile,” she says. “Conservationists, ecologists, scientists—we need to join this critical civic process more than ever.”
If Ben-David pulls off an upset, other researchers believe she has the qualities needed to do the job. Ben-David is “fearless in the quest for truth,” says Terrie Williams, a mammalian physiologist at the University of California, Santa Cruz. “She will not be intimidated,” Harlow says, “by self interest groups or seasoned politicians with threatening agendas.”
Ben-David, meanwhile, says her run is also a learning experience. “Politics, it’s a science,” she says. “Now, I’m a student of that science, too.”

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Learning and development at Web Summit | December 2-4, 2020

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Web Summit attendees log into our web and mobile apps for access to an online world of professional development that incorporates video and audio content, and interactive chats.
Our platforms feature 100+ hours of inspirational talks from global tech figureheads. Attendees can also register to take part in masterclasses and roundtables covering the topics touching the tech industry.
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Web Summit’s speakers aren’t just here to share their thoughts on the most important topics in tech – they attend our conference to educate and inspire people worldwide. Spanning every industry from autotech to telecommunications, the Web Summit line-up gathers those with the inside track on where the world is heading.
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They say that the best way to learn is interactively. At Web Summit, the power to discuss – with tech experts – the challenges facing your business or the future of your industry is in your hands. Simply register for any of our interactive sessions and cover the major issues of today.
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Have an idea you need to get out to the world? Web Summit gives you the platform to share your expertise with tech professionals globally. Connect with attendees, grow your contact network, and discuss the talking points that matter, with peers in your industry.
Meet our first 300 speakers. We’ll be announcing more soon.
Eric Yuan
Founder & CEO

Ursula von der Leyen
European Commission

Chris Evans
A Starting Point

Aileen Lee
Founder & Partner
Cowboy Ventures

Mike Schroepfer

Anne Wojcicki
Co-founder & CEO

Mark Cuban
Dallas Mavericks

Dr Jane Goodall, DBE
the Jane Goodall Institute

Reid Hoffman
Co-Founder & Partner
Greylock Partners

Margrethe Vestager
EVP: A Europe Fit for the Digital Age
European Commission

Cal Henderson
Co-founder & CTO

Dana Settle
Founding Partner

António Costa
Prime Minister
Government of Portugal

Adaire Fox-Martin
Executive Board Member

Dan Schulman
President & CEO

Gillian Tans

Cornel West
Academic and activist

Peggy Johnson
Magic Leap

Ola Källenius

Marcelo Rebelo de Sousa

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About Fit For NET – ZERO

Our new report, “FIT FOR NET – ZERO: 55 Tech Quests to accelerate Europe’s recovery and pave the way to climate neutrality”, is commissioned by Breakthrough Energy. It provides a practical action plan and investment guide for policy makers and investors, to help stimulate economic transition at the speed and scale needed to avoid the worst effects of climate change. With its 55 actionable recommendations for financial support, it targets the utilization of the European Commission’s €750 billion recovery fund, and other innovation funding vehicles, to transform Europe’s economy and set it on course for climate neutrality by 2050.
This report investigates and analyzes existing and future technologies across five core economic domains: energy, building and construction, transportation, food and land use. Capgemini Invent (see below for script1) worked with over 100 eminent innovators, entrepreneurs, corporate strategists and policy makers, to identify the 55 high impact climate technologies most likely to deliver transformational results, at speed and scale.
These 55 quests provide a balanced mix to energize and engage all areas of the European economy and regions. More than 200 individual projects were examined, each with differing levels of technological maturity, to assess their transformational potential and readiness for investment support and the resulting 55 choices have impacts in the five sectors summarised below.


The building sector is one of the most significant sources of CO₂e emissions in Europe. 28 billion square meters of floor space generates 1,100 MtCO₂e (600 MtCO₂e direct emissions, 500 MtCO₂e for electricity) that must be cut down over 80% to just 200 MtCO₂e by 2050. Of this, 430 MtCO₂e in direct emissions come from Europe’s 20 billion square meters of residential space. Our Building report looks at how automating and streamlining construction processes to deep renovation can help accelerate our delivery of net-zero emissions.


Using fossil fuels has major drawbacks, not least that their combustion emits greenhouse gases. Also a considerable portion of energy is wasted, mostly heat in combustion processes, power plants and due to high-temperatures. Our Energy report looks at the solutions and projects to scale up towards the net-zero target, from new generation solar modules and bifacial panels to large-scale hydrogen production and combined solar generation, storage, and grid

Food and Land Use

Our report looks at the key challenges and the recommended technologies and projects to reducing the environmental impact of the whole agricultural value chain from farm to fork to cut down emissions by 20% in 2030 and 50% in 2050 to boost systemic change to reach net – zero emissions.


Achieving a low carbon industry is of paramount importance, not only to reach the 2050 carbon neutrality target, but also to allow economic growth for EU companies and workers. Our report focuses on solutions for the steel and cement industries, responsible for 30% of emissions.


I in its many forms currently produces over 1,200 MtCO2e per year, 30% of total emissions in the EU. Liquid fossil fuels drive most air, marine, road and rail movements. Our Transport report looks at solutions for clean alternatives, supported by giga scale battery and charging infrastructure from scaling up green c-liquid fuel production for aviation and long distance shipping to ammonia fueled vessels.

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Product Manager – User Generated Content

Motivated by innovation, exploration and challenging intellectual problems, you’re excited by BIG questions: How do we get the most comprehensive information for every place and activity on earth? How can we make the most out of billions of data points? How can we make amazing content easily accessible to our users?
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About the role
Komoot is the most vibrant outdoor community in the world. At its heart lies a unique treasure of user-generated content, ranging from GPS data and uploaded photos from millions of tours, to tips and user feedback. Distilling the most relevant, trustworthy and up to date recommendations for every single user and every place on earth is what makes komoot stand out.
Join Florent, Iwo, Lukas and the rest of the content squad to solve challenges and enable amazing quality content.
Together you’ll develop technology like image recognition algorithms, and create the most inspiring outdoor guide out there, making it easy for millions of people to get out and explore more.
About you
You’re an experienced Product Manager ready to do the best work of your career. You’ll tap into your exceptional engineering, organizational and interpersonal skills to lead the content squad in delivering smart solutions.
This high-calibre team of developers, a QA and a designer will challenge your views with a great sense of humour and impress you with their learning capacity: Sense of humour and great communication required!
Ready for your next adventure?
What you will do
• Lead the development of the go-to adventure source for outdoor activities worldwide
• Work with developers on systems to distill the most relevant, trustful and up-to-date information.
• Work hands-on with designers, copywriters and engineers to help implement new behind-the-scenes features that will further facilitate user-generated content creation.
• Develop strategies to meet the diverse needs of different global markets.
• Work with both our community of users and an editorial team, to create and shape outstanding content that will inspire millions all over the world to get out and explore.
• Run tests, get feedback from users and colleagues, crunch the numbers, and optimize new and existing product features.
• Be an advocate for both our users and our business, and drive product development that meets award-winning quality standards.
Why you will love it
• You will solve difficult intellectual challenges that we’re pretty sure not many have had an opportunity to solve yet.
• You’ll work with a technically complex product that brings real life value to our users.
• You’ll lead a high performing squad and play a key role in delivering inspiring and targeted content to encourage people to get out and explore more.
• You’ll take ownership of your projects from day one. You’ll move things forward, shape the processes and choose the tools you need to do your best work.
• This is a remote role on a remote team where open feedback, new ways of working and thinking out of the box is not only encouraged but expected.
• We let you work from wherever you want, be it a beach, the mountains, a co- working space (covered by us) or our headquarters in Potsdam. Anywhere that lies between the time zones UTC-1 and UTC+3.
• You’ll become part of a diverse and international team and you will travel with us for team gatherings to amazing locations like Mallorca or the Bavarian Alps several times a year.
You will be successful in this position if you
• 5+ years Product Management experience from a digital product company, driving development of a highly successful and technically challenging product.
• Engineering degree and/or extremely strong technical background with deep interest in data, numbers, new technology and innovation.
• Excellent interpersonal and communication skills: You’re comfortable moderating technical discussions in a team of skilled professionals, communicating goals, vision, and showcasing complex problems with a passion for finding pragmatic and smart solutions.
• Ability to learn new processes and concepts fast with a demonstrated sense of curiosity.
• Intrinsic drive and motivation to build the best product (best outdoor guide) in the world.
• Appreciation for outdoors, nature and being active. You enjoy spending your time outside and you like to unwind in nature.
• English on a native level, buckets of patience, and no ego – we’re a team and have always achieved incredible results together.
• Bonus if you have already worked with User Generated Content, Machine Learning, AI, UX Experience
Sounds like you?
Send us the following
• Your CV in English highlighting your most relevant experience.
• A write-up (Cover Letter) explaining who you are and why you would like to work with us.
• Examples of your work/ products you have worked on (You can include it in your Cover Letter as well).
• Feel free to send us something that shows us a little more about what you’re interested in, be it your Twitter/Instagram account, or your OpenStreetMap profile if you have one

For Full Information, You Can Visit!


Google Announces AI Search Updates – Analysis – Search Engine Journal

Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%.
Some of the updates are coming by the end of the year. Others are already live in the search results.
Continue Reading Below
Many of the algorithm improvements announced will likely create more diversity in the search results, which in my opinion is going to make it several degrees harder for SEO. Keep reading for why this is so.
In a recent PubCon keynote, Google’s John Mueller was straightforward in his prediction that SEO will become more difficult in the near future.
Google BERT Now is Nearly 100%
One of the biggest reveals is that Google is employing BERT in virtually every search query.
BERT is a technique for natural language processing pre-training that helps Google understand words within the context of the surrounding words. Google has said that BERT helps Google Search better understand the intent of a search query.
When BERT was announced it was said to be used in 10% of search queries, particularly on longer types of search queries.
Moving forward, BERT will impact nearly ever English language search query.
According to Google:
“Today we’re excited to share that BERT is now used in almost every query in English, helping you get higher quality results for your questions.”
New Spelling Algorithm
Google also announced a spelling algorithm that helps Google to better understand misspelled words. Google said that it’s the biggest improvement to spelling in five years.
Continue Reading Below
What makes the spelling algorithm of interest is that it helps Google understand the context of misspelled words.
Passages Indexed
This is an important change that may create the most visible impact to Google Search Results Pages (SERPs). Google is now indexing passages in a web page, not just the web page itself.
So essentially, passages from a web page can be treated as web pages themselves when returning a search query. Google says that this will impact 7% of search queries.
Screenshot Showing Google Ranking a Passage from a Web Page

Screenshot of a before and after search results showing how Google ranks passages from a web page instead of a web page.
This update enables Google to surface pages where the answer to a query is deep within the content.
Continue Reading Below
Passages Example Live on Mobile
The example that Google showed was not live on desktop search. But the example is live on mobile Google search and it does show a different search result. Screenshot of a Passages Algorithm Web Page Result with

When diagnosing traffic drops, it may be useful to check the differences between mobile and desktop to see if there’s a change in search results related to this algorithm. The mobile SERPs might now be ranking a competitor’s “passage” in the mobile version of the search results.
Continue Reading Below
The idea of ranking web pages might have to make room for ranking passages of web pages.
According to Google:
“We’ve recently made a breakthrough in ranking and are now able to not just index web pages, but individual passages from the pages. By better understanding the relevancy of specific passages, not just the overall page, we can find that needle-in-a-haystack information you’re looking for.
This technology will improve 7 percent of search queries across all languages as we roll it out globally.”
Google says that rather than rank a broader web page about the topic, Google can now rank a specific passage for a search query. That seems to be a huge shift in how web pages are ranked.
Continue Reading Below
This is another area that may dramatically impact how search queries for broad and general search phrases are ranked. Broad search queries, like “home exercise equipment” can mean lots of different things to different people.
It’s like trying to understand what people mean when they search for jaguar: is it the car, the animal the football team?
This update, coming by the end of 2020, will show a greater diversity of web pages for broad search queries.
This is one of those trade-off type changes, where it’s shuffling who the winners and losers are.
For example, Subtopic Ranking is going to make it harder to rank for high traffic broad keyword phrases.
But it will benefit businesses that optimize for specific subtopics and would never have had a chance to rank for the higher traffic subtopic.
Continue Reading Below
So if you’re competing for a broad topic, you may want to make sure your subtopic pages are well optimized.
Here’s how Google explains it:
“We’ve applied neural nets to understand subtopics around an interest, which helps deliver a greater diversity of content when you search for something broad.
As an example, if you search for “home exercise equipment,” we can now understand relevant subtopics, such as budget equipment, premium picks, or small space ideas, and show a wider range of content for you on the search results page. We’ll start rolling this out by the end of this year.”
10% of Searches Will Be Affected by Video Change
This update will affect ten percent of searches. This represents a major change to SEO that underlines the importance of adding video to the mix of content types that publishers produce.
Continue Reading Below
This change is similar to the Passages algorithm described above, only applied to videos. This new technique uses AI to understand the different passages within videos.
Rather than ranking entire videos that are about a topic, Google will analyze videos, assign a tag to each section to describe what it’s about and then send searchers directly to those sections of a video.
This is going to impact the SERPs and maybe video production and planning to make sure the videos are easily understood, section by section.
Here’s how Google described it:
“Using a new AI-driven approach, we’re now able to understand the deep semantics of a video and automatically identify key moments. This lets us tag those moments in the video, so you can navigate them like chapters in a book.
We’ve started testing this technology this year, and by the end of 2020 we expect that 10 percent of searches on Google will use this new technology.”
Continue Reading Below
Data Sets in Search
This may impact sites that depended on ranking for statistical information and sites that sell statistical reports. This change bypasses web pages and shows the statistic directly in the search result as an answer to a question.
It’s kind of a zero click search result but it also offers the ability to discover and research the topic in more depth.
Here’s how Google explains it:
“Sometimes the best search result is a statistic. But often stats are buried in large datasets and not easily comprehensible or accessible online.
Since 2018, we’ve been working on the Data Commons Project, an open knowledge database of statistical data… now we’re making this information more accessible and useful through Google Search.”
Continue Reading Below
Google uses natural language processing to understand if a search query is satisfied by a statistic and then pulls it from the Data Commons to display it as an answer as well as display additional contextual information for deeper topic exploration.

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How Does Passwordless Enhance Identity Proofing?

The first step for onboarding any customer is identity proofing or identity verification. This is done digitally or in-person where you provide documentation such as your ID or passport. Once your identity is validated, you then register for an online account.
You start by creating a username. Then you create a password. Stronger password policies require a minimum length with numbers, and special characters so it takes a few iterations before you meet the requirements.
Now that you have your username and password, you enter it into the web or mobile app to login. If you need to perform a step-up authentication at any time, such as a high-value transaction, you usually get an SMS code to type in.

There are times when you need to add another trusted device to your account. You might have a new tablet or you’re logging in from your computer for the first time. You can log in with your password, assuming you remember it.
Now most people don’t remember their password so you’re likely to jump through hoops to reset it. You might get an SMS code, or an email link, sometimes only after you’ve successfully answered knowledge-based questions or go through identity proofing again.
When you’ve proven you are who you say you are, you’re finally able to create a new password and use the app. However, this means you’ve also invalidated devices that you’ve previously logged in with using the old password.

From here on out, whenever you want to add a new device, you get caught in a vicious cycle of identity proofing and password resets. Despite providing a sense of security through SMS codes, one-time password apps, and knowledge-based questions, these layers of friction are applied to protect an experience that is dependent on a factor that was already insecure and frustrating to use.
This is not just a problem for customers. This issue is compounded when adaptive authentication or identity orchestration is used for threat detection that’s focused on the password itself. This doesn’t improve the user experience, it just adds unnecessary complexity to login design, and ignores the underlying password pain.
In short, passwords cause friction at onboarding to account recovery, it’s insecure, and even when you add layers of security centered on passwords, it doesn’t solve the user experience and its vulnerabilities.

So what happens if you deploy passwordless authentication first? Your customer journey becomes a true passwordless experience end to end.
Passwordless eliminates the need to create a password – the least favorite part of onboarding. which now means there’s no password to create and no password to enter.
Instead you have the HYPR app or mobile SDK in your own app for passwordless login. When you want to add a new device you can do so with the app you already have on your smartphone. And when you require step up you can do that with HYPR as well. The friction of Identity Proofing comes in only in extreme cases when the user loses all of their registered devices

As you consider whether you should start passwordless authentication or identity proofing first, keep it mind that by going passwordless first, you enhance your security and ease of use, which benefits your identity proofing in the long run.
By going passwordless first, you create a fast and easy user experience that is modernized and consistent. Which will generally help people avoid account lockout. HYPR also supports step-up authentication, making your entire user experience truly passwordless. What you then have is a consistent user experience across onboarding, login, step up and account recovery.
True Passwordless works alongside your Identity Proofing and Identity products to remove the #1 pain – the password. This reduces the need for threat detection focused on credential reuse because your authentication is now based on trusted factors.
And this ultimately helps you to achieve the highest level of assurance.

For Full Information, You Can Visit!