Business, Video Digital Marketing And Social Community

We can’t say this enough: video content as part of a digital marketing strategy is the way of the future. According to The New York Times, “We’re entering a ‘post-text world.’ Multimedia will soon dominate every channel. In other words, using writing to communicate with your audience is going out of style, and quickly.”
Because there are many types of video content out there, you might not know where to start. If you don’t know which style of video is best suited for your company’s goals, use this article as your helpful guide.
Important Video Content Reminders For Your Digital Marketing Campaign
Regardless of the type of video you’re creating, if the video content is not entertaining, informative or interesting, it will not be seen. Consult my previous article about creating captivating videos if you need help with your content creation.
As I have discussed before, the first step in any content marketing process is to determine the purpose. For example, if your goal is to increase engagement, awareness or education with a short video, you will most likely want to create one for distribution on social media. If you want to inform with a longer video, create it with YouTube in mind.
Some of the video content ideas listed in this article will take more time to create than others. Consult your team, resources and timeline before you decide which style you want to invest in.
10 Video Content Types To Consider
1. Company Culture/Meet The Team Videos
Your consumers want to get to know your brand and the people behind it. One of the best ways to show your audience your core values, culture, mission and team members is with behind-the-scenes video content. These videos give consumers an inside look at what sets your company apart from the rest, and why your brand deserves loyalty from them.
According to Single Grain, “The culture behind a brand is the secret sauce that whets employee appetites and perks up bored, disenchanted consumers.”
Additional culture videos include recording office games, employee interviews, birthday and holiday parties, and everything in between.
The goal of culture videos is to show that your company is more than just a process. Real humans with personality work at your organization. A bonus of high-quality culture videos is that they can attract new, motivated candidates to your company.
2. Round-Up Videos
Round-ups are the video form of listicles. Listicles are easily transformed into video content and are often more engaging to your audience than written text. According to uscreen, the best round up videos are:
Relatively short: aim for four minutes or less to keep your audience engaged
Visual: don’t just speak to the camera; mix in clips or stills of the people, products, or places you’re describing
Varied: give your viewers a range of options so there’s something for everyone
The goal of round-ups is to be quick, entertaining and engaging. For example, some easy ideas for round-ups for marketing companies would be:
6 tips for digital marketing
9 things you need for an effective marketing strategy in 2020
3. Behind-The-Scenes Videos
Behind-the-scenes video content also helps your business and your brand seem more relatable and less like a corporation.
Most audiences enjoy seeing how the content they love is made. According to uscreen, “If you have exclusive insight into a process, project or situation your customers would be interested in, consider making a behind-the-scenes (BTS) video. These are usually less polished than traditional videos and incorporate lots of raw footage. As a bonus, they work for both B2C and B2B brands.”
Behind-the-scenes video content also helps your business and your brand seem more relatable and less like a corporation. The more friendly and approachable your business is, the stronger the relationship between you and your audience becomes.
4. Vlogs
One of the most popular types of video content across the internet is a “vlog.” This type of short video often showcases one person going about their daily life. For business you can detail what you do on a daily basis at your company, or have team members take turns vlogging on the brand’s behalf. You can even take blogs you have already written and turn them into vlog content.
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These knowledge, together can be successfully implemented by Democratic Social Economy, a multi-million member social community around the world. The platform of this community stimulates the creation of Business for each member and at the same time, harmonizing the interests, creates the conditions for a comprehensive and successful business cooperation for each member.

Democratic Social Economy & Business