Marketing Analytics Trends And Social Community

Imagine being able to make smarter business decisions, prevent issues ahead of time, and improve the ROI of your marketing strategies. That’s all possible thanks to marketing analytics.
In fact, companies that focus on data-driven marketing are up to six times more profitable year-over-year than businesses that don’t.
Marketing analytics is the practice of analyzing, measuring, and optimizing your strategies to maximize performance. It’s not enough to simply execute anymore. You need to use data to your advantage, too.
While marketing analytics has become popular in recent years, it’s a rapidly changing industry. New ideas and software are constantly innovating, which means you need to keep up to date if you don’t want to be left behind.
Altimeter’s 2019 State of Digital Marketing report found that better use of technology to measure marketing’s impact is a top priority among 39 percent of marketers, while data analysis is the number one desired skill for new marketing hires.
Let’s learn about the latest trends in marketing analytics and how they’ll help grow your business in 2020.
1. Machine learning and predictive analytics
The growth of AI has touched every channel and that includes marketing. One of the newest marketing analytics trends is the use of machine learning processes like predictive analytics.
Predictive analytics is the process of using AI to measure marketing activities for finding trends and opportunities.
Source: Created by the author
This helps companies, and businesses capitalize on opportunities they may have not have found otherwise, while also discovering problems, reputational or product-related before they cause damage.
Since developing this type of software in-house can be expensive, many opt for solutions like Appfollow. It includes analytics and AI-guided semantic analysis to turn user app reviews into actionable marketing insights while allowing decision-makers to better direct the discourse and narrative of their products.
Digital transformation (DX) is mandatory
Everything is digital these days. That means your marketing plan needs to be digital, too. Many companies make the mistake of not having a clear and measurable digital strategy, which results in them falling behind competitors.
Blockbuster, once everyone’s favorite movie rental store, is a great example of this. They failed to become internet-based, while companies like Netflix began to take over, ultimately resulting in their demise, and lead to bankruptcy.
Seeing as 40 percent of all technology is going towards digital transformation this year, your business can follow suit by:
Investing in content marketing and UGC campaigns.
Performing PPC campaigns.
Developing free tools for customers to use.
Ensuring you’re active on major social networks.
Using CRMs and other productivity software.
3. Customer experience optimization is key to success
Customer experience, or CX for short, is quickly becoming one of the most important business opportunities of 2020. Even niche markets have become saturated with products that are largely similar to one another, so providing people with a delightful, and unified brand experience across touchpoints is becoming key to differentiation…
4. Data protection policies and procedures
How much data do you juggle on a daily basis? Across email, CRMs, and other tools. this can make it seem like there’s no end. That means protecting this data is becoming critical, too…
5. Server-side optimization and testing
A/B split tests are commonly performed through what’s called client-side testing. This is when an experiment is run directly through a user’s browser by loading the original page before experimental changes are patched on top using scripts.
Businesses need to focus on protecting data through strict policies, emergency procedures, and cybersecurity tools. Finally, testing changes to apps and other tools for prototyping via server-side optimization is an efficient way to pursue marketing analytics.
…You can see more…
These knowledge, together can be successfully implemented by Democratic Social Economy, a multi-million member social community around the world. The platform of this community stimulates the creation of Businessfor each member and at the same time, harmonizing the interests, creates the conditions for a comprehensive and successful business cooperation for each member.

Democratic Social Economy & Business