New Products 2021 – The Primary Technologies in Yamaha MOTOROiD
In putting together the design for MOTOROiD, the designers needed to gain a deep understanding of the makeup and special characteristics of the model’s self-balancing device, AI-based image recognition of the rider, haptic HMI and other technologies.
To that end, the engineers and designers engaged in communication that grew close and frequent as development progressed, fueled—and sometimes hampered—by their passion for the project and love of motorcycles. The result was that the designers would sometimes present mechanisms and frame constructions more practical than the engineers, or the engineers would try to make design sketches technically viable.
In effect, a development environment was born with no boundaries dividing the two groups: the engineers were designing and the designers were engineering.
What greatly contributed toward making this closely cooperative work possible was the completion in December of 2016 of Yamaha’s design hub: the Yamaha Motor Innovation Center.
The building has a unique architecture, with the 2nd to 4th floor connected by open-air staircases and each floor having few doors or walls, all aimed at encouraging active communication and fostering synergy.
The designers and engineers worked on the same floor in a seamless environment where they could see each other’s faces as they developed MOTOROiD together. This resulted in a new, never-before-seen kind of collaboration at Yamaha.